Dermal is one of the most popular Korean sheet mask brands, but name recognition is low. The brand needed a unique marketing angle to differentiate it from its competitors.
Sheet masks make people look scary. Let’s couple this idea of fear with everyday millennial fears to make a Dermal more than skin deep.
Life’s tough, adulting is scary, and who knew you can still have breakouts in your thirties? Yet, you still take care of these things. Why? Because you’re responsible. You feel your best after some self-care, so take that confidence with you everywhere. Face your fears, face on, with a mask, and with great skin.