Dermal

Dermal

Challenge
Dermal is one of the most popular Korean sheet mask brands, but name recognition is low. The brand needed a unique marketing angle to differentiate it from its competitors. 
Mini-festo
Life’s tough, adulting is scary, and who knew you can still have breakouts in your thirties? Yet, you still take care of these things. Why? Because you’re responsible. You feel your best after some self-care, so take that confidence with you everywhere. Face your fears, face on, with a mask, and with great skin.​​​​​​​
Face Your Fears
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