Challenge
Fleur De Mer wanted to enter social media, but didn’t have many assets except for some beautiful stock photography and influencer posts. (Sound familiar to Ecco Domani? They're both owned by E&J Gallo Winery!)
Solution
Give the caption copy a clear tone of voice: sentimental, francophile, and approachably luxurious. This appeals directly to the target demo of 20-30 year olds looking to upgrade from the standard 'party yacht' rosé.
