Tide To-Go Radio
Challenge
Make a 60 second radio spot for Tide To-Go.
Solution
Eating spaghetti with a white shirt is one of life's little perils. Let's blow it out of proportion!
The Stainfather :60
Lucy's Bakery
Challenge
Write a storytelling piece for an underappreciated location in LA.
Solution
Personify the neighborhood restaurant as a family member and glorify its idiosyncrasies.
![](https://cdn.myportfolio.com/e1681977-bacf-46fc-a96b-118f4d8771b6/2aa7e9a8-c07d-4887-85c8-2055b544a3c5_rw_1200.jpg?h=28a7ccc1e3a0d28481bd7dace85b74fc)
Underwood Sparkling Rosé
Challenge
Market Underwood Sparkling Rosé to two different age groups, young professionals (25-35) and older professionals (35-45), while mentioning the same features.
Solution
Use tone of voice and visual cues to appeal to the target consumer.
![](https://cdn.myportfolio.com/e1681977-bacf-46fc-a96b-118f4d8771b6/933dde54-e389-426c-9db0-888007c92f9c_rw_1200.jpg?h=e286aedbbf7ecd95b9f340ecd38708f2)
![](https://cdn.myportfolio.com/e1681977-bacf-46fc-a96b-118f4d8771b6/f77ea231-ba2f-4a37-9f55-a65537c219e6_rw_1200.jpg?h=ca8e6aa62168479d6199dce84d026f8e)
Cars!
Challenge
Market two different cars, the Ford F-150 and the Mercedes Benz S-Class, to their target demographic while mentioning the same features.
Solution
Use tone of voice to appeal to the target consumer.
![](https://cdn.myportfolio.com/e1681977-bacf-46fc-a96b-118f4d8771b6/1c6041fc-d350-4f85-a71a-e8d9fe81a2fc_rw_1200.jpg?h=9ccce2fe8de514c4ce3f9ae75010aa2a)
![](https://cdn.myportfolio.com/e1681977-bacf-46fc-a96b-118f4d8771b6/255db61a-ebe7-4e16-a857-8b1267de9a80_rw_1200.jpg?h=1e2c828e041dc6ee28a7ac90d51c2ba6)