Radio and Body Copy

Radio and Body Copy

Challenge
Make a 60 second radio spot for Tide To-Go.
Solution
Eating spaghetti with a white shirt is one of life's little perils. Let's blow it out of proportion!


Challenge
Write a storytelling piece for an underappreciated location in LA.
Solution
Personify the neighborhood restaurant as a family member and glorify its idiosyncrasies.
Challenge
Market Underwood Sparkling Rosé to two different age groups, young professionals (25-35) and older professionals (35-45), while mentioning the same features. 
Solution
Use tone of voice and visual cues to appeal to the target consumer. 
Challenge
Market two different cars, the Ford F-150 and the Mercedes Benz S-Class, to their target demographic while mentioning the same features. 
Solution
Use tone of voice to appeal to the target consumer. 

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