Rock The Vote

Rock The Vote

Challenge
Resurrect, Rock The Vote. This once edgy and relevant non-profit that focuses on young voter turnout has now fallen by the wayside.   
Mini-festo
Ok boomer, you had it easy. Baby boomers are condescending and completely disconnected from the real issues. As we sit here, the government is passing laws that pander to outdated boomer interests because they are the ones who vote. Why should the smallest voting segment have the highest influence? We deserve a say in the laws that will affect us for years to come. We deserve to be represented in government. We deserve a change for the better.  

Out with the Boom
Print
Make school/college flyers that emphasize the boomer voting gap.
PR/Video 
Overtake a high school/college student government election by having a boomer aged government/politics teacher run for student body president.
Activation
Create a Supreme drop where you have to be registered to vote. Flood the line and store with baby boomers. 
Digital
Use the check mark emoji ☑️ in social media handles/names as a young digital version of an “I Voted” sticker.
Co-concepter: Conny Cavazos

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