The University of California

The University of California

Challenge
The University of California is an elite college system, but in-state transfer students form junior colleges don’t consider it because it is considered unobtainable. The college needed something light-hearted while still emphasizing its academic prowess. 
Solution
Pair The UC’s stunning resources with some the everyday convinces Californians already love.
Mini-festo
We all know the cornerstones of a good university, but have we considered its culture? Yes, a world class education exists in the UC system, but California also has a lifestyle envied by the world. Diversity, food, nature, and an easy going attitude. You’ll be challenged academically and it’ll be stressful. So why not do it where the sun does shine? The world’s right here and thankfully it’s in-state.

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