Vaping is nicotine repackaged for teens. Thicc clouds might be – * a e s t h e t i c * – but we’re calling vape clouds for what they really are – fog. Everything around vaping is foggy, from research, to funding, to even its contents. We’re urging teens to tell vapes to #FogOff because if this is a #Sponsored #Ad, it should at least be earnest and irreverent.
Silver at The One Club Creative Bootcamp LA 2019
Strategy: Linnea Goodman, Luisa Laurelli, & Johnny Thai
AD: Stephanie Ayala