Challenge
Brooks is a beloved brand among avid runners. But to the casual runner, the brand is unknown. Brooks wanted to develop a campaign marketing to runners while avoiding the muscular/sweaty vibe other running brands give off. It’s fun.
Mini-festo
Why take drugs when you can get a runner’s high? The chemicals are already inside of your body and all you need to do is take a trip, outside. So go for a run in the park. Sign up for that 10k you’ve been meaning to do. Get thirsty, get dizzy, get hysterical. People joke about running away from their emotions, but you know better. You run to the emotions.
Get a Runner's High
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Co-concepter: Leslie Gomez