Ecco Domani Pinot Grigio
Challenge
Ecco Domani wanted to enter social media, but didn’t have many assets except for some beautiful stock photography and influencer posts.
Solution
Give the caption copy a clear tone of voice: fun, snarky, and a little overeducated. This appeals directly to the target demo, and gives the brand a clear point of view in the world of Pinot Grigios.
AD: Ryan Artell
Fleur De Mer Rosé
Challenge
Fleur De Mer wanted to enter social media, but didn’t have many assets except for some beautiful stock photography and influencer posts. (Sound familiar to Ecco Domani?)
Solution
Give the caption copy a clear tone of voice: sentimental, francophile, and approachably luxurious. This appeals directly to the target demo of 20-30 year olds looking to upgrade from the standard 'party yacht' rosé.
AD: Erica Kalicak
