My AD and I were in charge of the Honda Social one-off desk for nine months. From various car awards to holidays and trending memes, anything that wasn't a formal campaign on social fell on us. We learned how to do things quickly and made sure to communicate all the way. Most of the posts weren't ground breaking, but I managed to get a few on-brand jokes in there.
Here are a few select readings.
AD: Xochitl Orozco
